One of the key changes that has taken place in recent years is that many magazines have been published for many different audience. For example in the early 20th century, William Randolph Hearst launched Good Housekeeping, Harper's Bazaar and National Geographic which are still being published today. Then Female targeted magazines were launched for example Vogue and Vanity Fair, which brought fashion and women's issues to the forefront of popular culture,. If we then look at the 50s, this is when sports illustrated and Rolling Stone. Rolling stone is still being published as it covers a variety of topics for example pop culture and celebrities. The 60s and 70s then changed magazines as celebrity and entertainment focused magazines were published to allow the audience to know what was happening to celebrities when they aren't working or when a new film was coming out they will show the audience behind the scenes of the film. The in the late 1990 and 2000s the digital revolution was born, but magazines have not suffered steep declines like newspapers, in fact across the industry there have been few subscriptions. In order to show that magazine wasn't dying, in 2014 according to database Mediafinder about 190 new titles were launched. In today's society we have many magazines around the world that focus on specific genres. One genre that is popular today is film magazines as it allows the audience to know what films are coming out during the course of the month and also exclusive interviews with the cast of the film. There are also magazines for technology today, for example there is a magazine for iphone users to inform the target audience how to make the most of their phone. Also according to the latest facts from nrs, it shows that almost three quarters of adults in Great Britain consuming a magazine either in print or digital. It also shows that most of the adults that do consume a magazine, consume it in the form of a print version rather than a digital version.
Non- Mainstream magazine
Vogue- Print outlets
Tesco
Asda
Sainsburys
Morrisons
WH Smith
Amazon
Digital outlets
Amazon
Vogue ofiical website
Crazy about magazines
UK saver
Magazine Cafe
Zino
One of the positve benefits for Huck and Big Issue being on Zino is that it allows them to gian a new fan base as it may attract the eye of the people who read magazines in digital form, and this will allow them to view new magazines. This also allows the magazines to be published around the world so that other people can keep up to date with what is happening within the world. A major benefit for the Big isue with this is that it allows them to help even more homless people than they have ever done before as that is what the magazine is produced for.
Monday, 9 April 2018
Thursday, 22 March 2018
Monday, 19 March 2018
Monday, 26 February 2018
Big issue
the Big issue is a large mainstream orgainsation that is published and sold so that they can help people who are homeless. They are part of a media conglomerate as they publish the magazine in print and online so that the taget audience can find the latest news in their issue easier. The Big issue also has other media products for example they have the Big issue invest, the Big issue foundation and also the Big issue shop. the reason that this is significant for the magazine is because the audience can find out what the Big isue is about and the reason that it is published. Also they have a shop so that people can buy products that they have produced in order to raise money to help the homeless. With the Big issue invest it allows the comapny to invest in other compaines that are wanting to be promoted. They show that they have invested in over 300 organisations since 2005, which will promote the magazine to these companies as reliable company and will be promoted around the world.
The Big issue is an award winning magazine which offers employment to people in poverty, a multi million pound social investment business enterprise to drive social change. The Big issue stive to dismantle poverty through creating opportunities. They also stive to dismantle poverty through self- help, social trading and business solutions. The way that the Big isssue is distributed is that the vendors buy the Big issue for £1.25 and then sell it on for £2.50. The Big issue foundation is an independently funded registered charity, which works exclusively with Big issue vendors. They are connected to them to give them the vital support they need in order to enable them to rebuild their lives and determine their own pathways to a better future. They work in areas such as employment, training, education and learning , health care, housing and personal development, they seek to deliver positive outcomes by supporting vendors to access the appropriate service and support to meet their individual needs.
Over time the Big issue has had a redesign in over 10 years and it was relauched also. They also now have a social media page so that they can gain new fans and a new audience. One of the ways that the magazine maintains an audience is by having interviews with celebrities so that they can attract a new audience. For example when it was relauched back in 2014, they had on the front cover a picture of Benedict Cumberbatch who at the time was palying Sherlock on the BBC. This would have attracted the fans of Sherlock to the magazine. The brand has aslso got products of the magazine around the world so this is another way that the magazine maintains an audience as it allows people to find out what is going on in the world. The reason that this magazine achieves suucess when many other magazines are in decline is because the taget of the magazine is to dismantle poverty which is a huge problem in the world, so this means that people buy this magazine in order to help them dismantle poverty, but also it allows the government to see that other people are trying to fix the mistakes that they have made.
The Big issue is an award winning magazine which offers employment to people in poverty, a multi million pound social investment business enterprise to drive social change. The Big issue stive to dismantle poverty through creating opportunities. They also stive to dismantle poverty through self- help, social trading and business solutions. The way that the Big isssue is distributed is that the vendors buy the Big issue for £1.25 and then sell it on for £2.50. The Big issue foundation is an independently funded registered charity, which works exclusively with Big issue vendors. They are connected to them to give them the vital support they need in order to enable them to rebuild their lives and determine their own pathways to a better future. They work in areas such as employment, training, education and learning , health care, housing and personal development, they seek to deliver positive outcomes by supporting vendors to access the appropriate service and support to meet their individual needs.
Over time the Big issue has had a redesign in over 10 years and it was relauched also. They also now have a social media page so that they can gain new fans and a new audience. One of the ways that the magazine maintains an audience is by having interviews with celebrities so that they can attract a new audience. For example when it was relauched back in 2014, they had on the front cover a picture of Benedict Cumberbatch who at the time was palying Sherlock on the BBC. This would have attracted the fans of Sherlock to the magazine. The brand has aslso got products of the magazine around the world so this is another way that the magazine maintains an audience as it allows people to find out what is going on in the world. The reason that this magazine achieves suucess when many other magazines are in decline is because the taget of the magazine is to dismantle poverty which is a huge problem in the world, so this means that people buy this magazine in order to help them dismantle poverty, but also it allows the government to see that other people are trying to fix the mistakes that they have made.
Sunday, 25 February 2018
vogue
Condé Nast International is the international arm of the New-York based publishing company which produces many of the world's best known magazine brands, including Vogue, Glamour, Gentleman's Quarterly, Architectural Digest, Wired, House & Garden, Condé Nast Traveller, Tatler and Vanity Fair. Condé Nast International publishes 143 magazines, close to 100 websites and more than 150 tablet and mobile apps.
The Condé Nast Group was the first publishing company to establish international editions. British Vogue was launched in 1916 at the height of World War I, and Les Publications Condé Nast formed four years later with the launch of Vogue Paris. Vogue was launched in Australia in 1959, followed by Italian Vogue in 1965, and L'Uomo Vogue in 1968. Condé Nast International began publishing in Brazil in 1975, in Germany in 1979, Spain in 1988, Russia in 1998, Japan in 1999, and entered the Chinese market in 2001. Condé Nast India was established in 2007.
Condé Nast International has been positioning itself as a leader in digital publishing, with branded websites, iPad and mobile apps, and editions on multiple devices. The company has simultaneously diversified and expanded with contract publishing ventures, a restaurant division, fairs, conferences, festivals and the first Condé Nast College of fashion and design.
Condé Nast International's reputation is rooted in creating excellent, exciting content that is engaging, visually arresting and often groundbreaking, and which is now available to an ever wider audience across multiple media channels.
the reason this is all significant for the magazine is because it is published across many media platforms, which will allow the magzine to gain a new and younger audience. It also allows for the audience to explore some of the other products produced by this company.
the reason that the Vogue brand is unique is because the first issue of British Vogue was released in 1916 during the first world war, so even though people are trying to stay safe, this magazine also wants the public to know what the latest style is even though everywhere around them is destoryed. Also even when world war 2 broke out, they still continued to publish this magazine during the 6 years of world war 2, suggesting that even though they were in another war, the company wouldn't aloow it to stop them from publishing the magazine.
over time, vogue has changed along with the years. One way that the brand has changed over the years is that during the 1930s, Vogue released a dedicated beauty issue. Then in 1950, when Queen Elizabeth the second takes to the trhone, Vogue start to release an anual Britannica issue. A further way that the brand has changed over time, is that during the 1960s they moved to Hanover Square and during the 60s they start to focus on rockstars and pop culture starts to become popular. Even before man walked on the moon, Vogue had an issue out that picked out what to wear if you found yourself on the moon. In the 70s, Vogue gets behind the second wave of feminism. In the 80s, Vogue shows big dresses, big dreams and bigger shoulder pads, Vogue blazes a trail for women to be unafraid and unapologetic about having it all. In the 90s British Vogue transports models into household names. in the 2000s and 2010s, Vogue evolves from page, to screen, to pocket, which then creates festivals, and creates new ways to follow fashion.
In the 1960s many changes occured. For example fashion photographies exploded and a new pop culture revolution is being lead which runs in packs with rockstars and their cult status snatched in front of the lens and the fresh new faces of modelling. British Vogue is going along with the times and thrieves on reformation, experimentation and female choice. It also encourages sex, freedom and equality.
in the set cover the changes are evident because we can tell that she is a young woman and a fresh new face for modelling. We can also tell by this photo on the set cover her cult status by what she is wearing whic could symbolize that her cult status is high. A further thing that is evident in the set cover that blends in whith the context is experimentation. We can see experimentation being used as they decide to use a head shot rather than a full body shot to gain the audiences attention just to her face. Another thing that is evident in this set cover is female choice. They would have aked the woman before if she wanted to be on the front cover, giving her own choice instead of just using her for their model. This also ties in with equality as women were staring to be treated as equally as men as before this time they may have just used a female for their model without asking them. Finally another thing that is evident on this set cover is the ecouragment for sex as at the time the woman on the front cover was a sex symbol for men.
One of the reasons that Vogue has attracted and maintained an audience for over 100 years is because they ahev used famous women to model on the front cover of the magazine which attracts an audience because they would want to see what they are wearing so that they can find a similar style. Another reason that Vogue has doen this is by releasing different versions of the magazine in different parts of the world so that it can attract a worldwide audience. A third way that Vogue has achieved this is by publishing it on many media platforms so that the audience can recicve it it many differnt forms and also it allows the magazine to gain new fans as many people now prefer to read news on mobile devices. They also use social media so that they can update fans regulary on the different fashion trends. Finally, Vogue has done this because it publishes sometimes a standard edition and a special edition, which attracts the audience as a special edition will include something that isn't included in the standrad edition. Also it continues to shape the new fashion trends to the audience.
One of the reasons that Vogue has attracted and maintained an audience for over 100 years is because they ahev used famous women to model on the front cover of the magazine which attracts an audience because they would want to see what they are wearing so that they can find a similar style. Another reason that Vogue has doen this is by releasing different versions of the magazine in different parts of the world so that it can attract a worldwide audience. A third way that Vogue has achieved this is by publishing it on many media platforms so that the audience can recicve it it many differnt forms and also it allows the magazine to gain new fans as many people now prefer to read news on mobile devices. They also use social media so that they can update fans regulary on the different fashion trends. Finally, Vogue has done this because it publishes sometimes a standard edition and a special edition, which attracts the audience as a special edition will include something that isn't included in the standrad edition. Also it continues to shape the new fashion trends to the audience.
Thursday, 15 February 2018
Riptide analysis
The various elements of media language has a huge imapct and influences the meaing of music videos.
one of the elements of media language that is used to influence the meaning of music videos is the budget. If we look at the music video Riptide by Vance Joy, we can clearly tell that it is a low budget music video as we can clearly tell that the footage and images used have been found and cut into the video. Evidence of this being used is the way that they use a montage throughout the video to convey the meaning of the song. For example we see at the beginning of the video we see the woman in the dentists chair and the iamge of the lightbulb fading. In contrast to this, another Vance Joy music video called Georgia is a high budget music video. We can clearly see this straight away as we have a pan view of a jungle, whereas in the Riptide video th opening shot is a poor quality shot of the sky. Also used in the video Georgia that isn't used in the video Riptide is special effects. These are used to create explosions and a gun shot wound. The budget has a huge imapct on the band as if it is a low budget video like Riptide then it won't catch the eye of the target audience, whereas if it is a high budget video then it will catch the eye of the target audience as it looks more cinematic.
Riptide relies heavily on intertextuality- intertextuality allows the target audience to recognise and relate to elements through the clever use of props, backgrounds and stereotypes. A good example of this is when the lyics "The cowboy's running from himself" are sang, a man is wearing a brown waistcoat and a overcoat. He also wears a stetson hat. The target audience wouldn't have to etablish the cowboy in this video as cowboys have been represented in many films and so are well established with this stereotype.
One element that the video Riptide does include is challenging the typical codes and conventions of narrative as it doesn't follow a simple narrative story. Instead what this bideo does is cut links betwen lingustic and symbolic codes. For example when the line "Being dragged away to the dark side" a woman is dragged away into darkness. Another element that this music video does is influences surrealiststs because if you take the lyrics away from the video, then it wouldn't make any sense and goes against reality.
A further element that the video Riptide includes is Roland Barthe's theory of subversion of conventions as it confers to uniqueness. An example of this is when the line "All my friends are turning green" is sung. Most artists may have used actors with a special effect to represent this, however Vance Joy represents this in a unique way as he uses an image of a dollar to represent this. By doing this he could be representing the obvious fact that his friends are turning green at his success, but he could also be signifying the fact that he has more money than he does friends.
This video Riptide also includes the element of semiotics. The reason that semiotics is used here is to convey meaning and also symbolize what is actually being sang. For example we see a clip of a woman untangling herself from a pile of string. This is used to symbolize the lyrics "They come unstuck." This could also denote the fact that it could symbolize that everytime he tries to get into a relationship, it comes unstuck.
The Riptide video also includes the element of cinematic features. The reason that this is used is to catch the eye of the target audience and also that when the target audience watch the video, they feel as though it is like a film. For example, they use a cowboy hat and a cowboy outfit on the actor and placed a desert background at the back of him to symbolize the genre of a western. By using these, they have used the codes and conventions of westerns.
In conclusion the media language used in the video Riptide gains the attention of the target audience and also gains the artist Vance Joy more fans. Secondly, Vance Joy becomes more famous with this video and so he became more recognisable to the public. The video represents Vance Joy as a quircky and creative artist who had a broad imagination.
one of the elements of media language that is used to influence the meaning of music videos is the budget. If we look at the music video Riptide by Vance Joy, we can clearly tell that it is a low budget music video as we can clearly tell that the footage and images used have been found and cut into the video. Evidence of this being used is the way that they use a montage throughout the video to convey the meaning of the song. For example we see at the beginning of the video we see the woman in the dentists chair and the iamge of the lightbulb fading. In contrast to this, another Vance Joy music video called Georgia is a high budget music video. We can clearly see this straight away as we have a pan view of a jungle, whereas in the Riptide video th opening shot is a poor quality shot of the sky. Also used in the video Georgia that isn't used in the video Riptide is special effects. These are used to create explosions and a gun shot wound. The budget has a huge imapct on the band as if it is a low budget video like Riptide then it won't catch the eye of the target audience, whereas if it is a high budget video then it will catch the eye of the target audience as it looks more cinematic.
Riptide relies heavily on intertextuality- intertextuality allows the target audience to recognise and relate to elements through the clever use of props, backgrounds and stereotypes. A good example of this is when the lyics "The cowboy's running from himself" are sang, a man is wearing a brown waistcoat and a overcoat. He also wears a stetson hat. The target audience wouldn't have to etablish the cowboy in this video as cowboys have been represented in many films and so are well established with this stereotype.
One element that the video Riptide does include is challenging the typical codes and conventions of narrative as it doesn't follow a simple narrative story. Instead what this bideo does is cut links betwen lingustic and symbolic codes. For example when the line "Being dragged away to the dark side" a woman is dragged away into darkness. Another element that this music video does is influences surrealiststs because if you take the lyrics away from the video, then it wouldn't make any sense and goes against reality.
A further element that the video Riptide includes is Roland Barthe's theory of subversion of conventions as it confers to uniqueness. An example of this is when the line "All my friends are turning green" is sung. Most artists may have used actors with a special effect to represent this, however Vance Joy represents this in a unique way as he uses an image of a dollar to represent this. By doing this he could be representing the obvious fact that his friends are turning green at his success, but he could also be signifying the fact that he has more money than he does friends.
This video Riptide also includes the element of semiotics. The reason that semiotics is used here is to convey meaning and also symbolize what is actually being sang. For example we see a clip of a woman untangling herself from a pile of string. This is used to symbolize the lyrics "They come unstuck." This could also denote the fact that it could symbolize that everytime he tries to get into a relationship, it comes unstuck.
The Riptide video also includes the element of cinematic features. The reason that this is used is to catch the eye of the target audience and also that when the target audience watch the video, they feel as though it is like a film. For example, they use a cowboy hat and a cowboy outfit on the actor and placed a desert background at the back of him to symbolize the genre of a western. By using these, they have used the codes and conventions of westerns.
In conclusion the media language used in the video Riptide gains the attention of the target audience and also gains the artist Vance Joy more fans. Secondly, Vance Joy becomes more famous with this video and so he became more recognisable to the public. The video represents Vance Joy as a quircky and creative artist who had a broad imagination.
Sunday, 4 February 2018
Tuesday, 30 January 2018
Thursday, 25 January 2018
Vance Joy
Economical Contexts
Funding: Riptide low budget- the reason that we can tell that this is a low budget film is because of the shots that are used within the video. for example at the start of the video we can see a shot of the sky. this is a poor quality video and it has used the light that is around instead of editing it before adding it to the video. it could also symbolize the darkness of the lyrics of the song. also in this video when they sing the lyrics i was scared of dentists and the dark, the use a clip of a woman being at the dentist and then a light bulb going out to represent the dark. Also in this video they link the linguistic codes to the symbolic codes. for example when he sings the lyrics all my friends are turning green, they use a picture of a dollar. the quality of the video is quite poor as it is not done with expensive cameras or editing to make the video look more attractive .small Atlantic records label- this single got Joy a 5 album contract with this record label after a talent scout got to hear the tune.First single to be released in USA- this single went as high as 30th in the US Billboard Hot 100 and reached number 10 in the UK singles.
Georgia- this song had a higher budget than Riptide and this is clear to see straight away from the beginning of the video as they use a birds eye view to look over the jungle. We then see a a shot of a group of men with guns from a low vantage point. Also in this video we see special effects used for example we see these used for the explosions that happen and also they use slow motion so that this can have an effect on the target audience when they watch the video. We also see the how realistic they made the wound that has been inflicted on one of the soldiers. Finally they use a water machine to give the effect of it raining just on the two soldiers.
Montage style in Riptide is used to convey meaning and Intertexuality- in this video the images used within the song connect with the meaning of the lyrics. for example when the line they come unstuck, we see the video of the woman escaping from the rope that she is tied up with to represent the unstuck. also during the chorus we see the woman running away, and the image of the tide of the waves. We then see a different woman being dragged into the dark to go alongside "taken away to the dark side." We then see a different woman lip singing to the chorus but singing the words wrong. this goes along side "you gone and sang the words wrong." Another thing we see in this video is the cowboys. They have used intertexuality to represent the theme of western movies. for example they have set it in a desert, with cactus and gave the male actor a stetson and a gun to symbolize a cowboy. This is what we would usually see within a western so we can immediately know this. The reason that the women who are used in the video are different is because the meaning to the song is that Joy was in love with a girl that was changing before his eyes, so in this video the meaning that the target audience could get from this is that they will be in a situation like this during their life when they see someone they love change in front of them. they reason that they decide to use the dollar for the line "all my friends are turning green" is because his friends were jealous of him because of the girl he was with, but another meaning that could be taken from this line is that now he is making it big time, all he sees is money and he is seeing more of it more than his actual friends.
Georgia- in this video, the theme of war is used to convey meaning. the way that this conveys meaning is that the meaning of the song is about a girl who he loves but she doesn't love him, so in this video it shows that he would fight for her so that he can be with her. it could also convey the meaning that people will have to go through a battle to be with the one that they want to be with. this also conveys the meaning that it doesn't just have to be a male who is in love with a female as this video shows, as in the it is a male who is in love with another male and the one who he is in love with is shot and he can't cope without him. the intertextuality within this video is the jungle, the way that the actors in the video are dressed as they are dressed in what the army would wear for war. another way that intertexuality is used is the use of guns and explosions to let us know that the he is using the theme of war to convey the meaning of the song in an original and creative way.
Riptide does challenge typical codes and conventions of narrative as it cut links between linguistic and symbolic codes. for example when he sings the line she's been living on the highest shelf, the symbolic way that he does this is by placing a woman high up on a balcony to symbolize that she is out of his reach. this can also influence surrealists as it isn't something that isn't real and something that no one would do. in fact the whole video could influence surrealists as some of the images used within the video wouldn't make any sense to people unless they knew what they lyrics were and understood what they meant.
In Riptide the subversion of conventions does confer to uniqueness as he uses original and creative ways to get the meaning of the lyrics across to the audience. for example he uses the image of a light bulb to symbolize the he was afraid of the dark. also he uses the image of the dollar to symbolize his friends were turning green. this could symbolize that his friends were jealous of him as he made it to the top and they never thought he would, or it could symbolize that he had more than he did than actual human friends.
semiotics-
lyric- i was scared of dentists (a woman in a chair at the dentists looking scared)
lyric- Lady running down to the riptide (woman running down the road then a clip of a tide)
Cinematic features
In this music video there are a few cinematic features including the codes and conventions of westerns. for example the setting of the scene is in a desert which is where most westerns are set. then we have the stetson hat, which represents the type of hats that cowboys wear, and then we have the gun which represents the type of weapons that cowboys use. Then we see the horror iconography repeated throughout the video. The way that we see this is by the woman being dragged away by a hand into the dark. Also in this video we see a reference to the film Velocite. We see this being referenced to with the tape of the film and the opening credits of the film.
This music video embraces Steve Neale's that genres are dominated by repetition. in this video that we see the genre of horror is repeated several times, so that this video can not only gain new fans for the artist but also gain new fans for the genre of horror. The function that this music video has for Vance Joy is that it helps them to make the scene as an artist, and also it makes them famous and gains them a fan base. The way that Vance Joy is represented by this video is a band who are original and creative with their music videos and also that they can create interesting videos with very little money. This video could also represent members of the band that have been through the topics that are included within this video and so people can relate to this if they have been in the same situation.
Funding: Riptide low budget- the reason that we can tell that this is a low budget film is because of the shots that are used within the video. for example at the start of the video we can see a shot of the sky. this is a poor quality video and it has used the light that is around instead of editing it before adding it to the video. it could also symbolize the darkness of the lyrics of the song. also in this video when they sing the lyrics i was scared of dentists and the dark, the use a clip of a woman being at the dentist and then a light bulb going out to represent the dark. Also in this video they link the linguistic codes to the symbolic codes. for example when he sings the lyrics all my friends are turning green, they use a picture of a dollar. the quality of the video is quite poor as it is not done with expensive cameras or editing to make the video look more attractive .small Atlantic records label- this single got Joy a 5 album contract with this record label after a talent scout got to hear the tune.First single to be released in USA- this single went as high as 30th in the US Billboard Hot 100 and reached number 10 in the UK singles.
Georgia- this song had a higher budget than Riptide and this is clear to see straight away from the beginning of the video as they use a birds eye view to look over the jungle. We then see a a shot of a group of men with guns from a low vantage point. Also in this video we see special effects used for example we see these used for the explosions that happen and also they use slow motion so that this can have an effect on the target audience when they watch the video. We also see the how realistic they made the wound that has been inflicted on one of the soldiers. Finally they use a water machine to give the effect of it raining just on the two soldiers.
Montage style in Riptide is used to convey meaning and Intertexuality- in this video the images used within the song connect with the meaning of the lyrics. for example when the line they come unstuck, we see the video of the woman escaping from the rope that she is tied up with to represent the unstuck. also during the chorus we see the woman running away, and the image of the tide of the waves. We then see a different woman being dragged into the dark to go alongside "taken away to the dark side." We then see a different woman lip singing to the chorus but singing the words wrong. this goes along side "you gone and sang the words wrong." Another thing we see in this video is the cowboys. They have used intertexuality to represent the theme of western movies. for example they have set it in a desert, with cactus and gave the male actor a stetson and a gun to symbolize a cowboy. This is what we would usually see within a western so we can immediately know this. The reason that the women who are used in the video are different is because the meaning to the song is that Joy was in love with a girl that was changing before his eyes, so in this video the meaning that the target audience could get from this is that they will be in a situation like this during their life when they see someone they love change in front of them. they reason that they decide to use the dollar for the line "all my friends are turning green" is because his friends were jealous of him because of the girl he was with, but another meaning that could be taken from this line is that now he is making it big time, all he sees is money and he is seeing more of it more than his actual friends.
Georgia- in this video, the theme of war is used to convey meaning. the way that this conveys meaning is that the meaning of the song is about a girl who he loves but she doesn't love him, so in this video it shows that he would fight for her so that he can be with her. it could also convey the meaning that people will have to go through a battle to be with the one that they want to be with. this also conveys the meaning that it doesn't just have to be a male who is in love with a female as this video shows, as in the it is a male who is in love with another male and the one who he is in love with is shot and he can't cope without him. the intertextuality within this video is the jungle, the way that the actors in the video are dressed as they are dressed in what the army would wear for war. another way that intertexuality is used is the use of guns and explosions to let us know that the he is using the theme of war to convey the meaning of the song in an original and creative way.
Riptide does challenge typical codes and conventions of narrative as it cut links between linguistic and symbolic codes. for example when he sings the line she's been living on the highest shelf, the symbolic way that he does this is by placing a woman high up on a balcony to symbolize that she is out of his reach. this can also influence surrealists as it isn't something that isn't real and something that no one would do. in fact the whole video could influence surrealists as some of the images used within the video wouldn't make any sense to people unless they knew what they lyrics were and understood what they meant.
In Riptide the subversion of conventions does confer to uniqueness as he uses original and creative ways to get the meaning of the lyrics across to the audience. for example he uses the image of a light bulb to symbolize the he was afraid of the dark. also he uses the image of the dollar to symbolize his friends were turning green. this could symbolize that his friends were jealous of him as he made it to the top and they never thought he would, or it could symbolize that he had more than he did than actual human friends.
semiotics-
lyric- i was scared of dentists (a woman in a chair at the dentists looking scared)
lyric- Lady running down to the riptide (woman running down the road then a clip of a tide)
Cinematic features
In this music video there are a few cinematic features including the codes and conventions of westerns. for example the setting of the scene is in a desert which is where most westerns are set. then we have the stetson hat, which represents the type of hats that cowboys wear, and then we have the gun which represents the type of weapons that cowboys use. Then we see the horror iconography repeated throughout the video. The way that we see this is by the woman being dragged away by a hand into the dark. Also in this video we see a reference to the film Velocite. We see this being referenced to with the tape of the film and the opening credits of the film.
This music video embraces Steve Neale's that genres are dominated by repetition. in this video that we see the genre of horror is repeated several times, so that this video can not only gain new fans for the artist but also gain new fans for the genre of horror. The function that this music video has for Vance Joy is that it helps them to make the scene as an artist, and also it makes them famous and gains them a fan base. The way that Vance Joy is represented by this video is a band who are original and creative with their music videos and also that they can create interesting videos with very little money. This video could also represent members of the band that have been through the topics that are included within this video and so people can relate to this if they have been in the same situation.
Thursday, 11 January 2018
Homework- Newspaper representation
My chosen newspaper is from May 23rd
2013.
My chosen newspaper represents the
issue as a major issue that is happening in society by dedicating all of the
front page to the issue and also by the boldness of the headline symbolises
just how big a problem this issue is not just in Britain but in the world. The
boldness of the headline could also highlight the urgency for someone to come
up with an idea to stop this issue from happening in the world.
With the image that they use, they
show us the person who committed the crime with a bloody chopper in his hand.
This image also shows the man with blood on his hands. This image influences
the audience to not allow children to see it as it is too detailed for them to
see it and if they do then it could have a massive effect on them for the
future as well as there and then. The image also is shaping the audience to be
sickened at the sight of what has happened and by adding the detail that they
do, they could be wanting the audience to stand up to terrorism. However, by
using this image and showing the colour of the person skin, it could symbolise
to a younger audience that people who doesn’t have white skin are the people
who commit these crimes which isn’t true. In this newspaper, thy only use this
central image on the front cover to symbolise how much more protection that we
need on the streets. Another thing that they decide to do is put a subheading
within the masthead in bold, capital, black letters. This could represent the
idea in another way that people who don’t have white skin commit this terror that
we see on the streets. This could also have an impact on the audience as they
will agree with the subheading the evil face of terror. The main headline is in
detail and they tell the audience exactly how he killed the person. This impact
that this would have on the audience is that it would make them feel sick at
the graphic detail about the death. The headline could also be a cry out to the
government to make the streets of Britain safe as the headline states that it
took place on a British street. A reason that the paper could be including the
way that the person was killed could symbolise that they want the audience to
react and start to make an impact for this to be stopped. In the subheading at
the bottom of the page the use the word butchers. This could symbolise to the
audience that the person was chopped up into pieces just like meat is in a
butchers and create a horrific image in the readers mind. This could also
symbolise to the reader that the killer intended to kill him this way, which
could suggest to the audience that he had this planned beforehand. Finally, the
way that they dedicate the whole of front page to this story without including
any other story, symbolises the importance of this issue and also how no one is
doing much to change this.
The cumulative effect of these
repeated patterns of representation over long periods of time is going to make
the audience believe that the world is full a bad news more than good news as
this is all that most papers represent in their papers. It’s also going to make
parents believe that the world that we live in isn’t safe enough to bring up
kids in and also it’s going to make parents want to be more overprotective over
their children than they already are. For a younger audience’s point of view,
seeing this repeated will make them believe that future for them isn’t going to
be a positive future and also they are just going to view the badness in the
world rather than the goodness in the world as all they have seen during their
childhood in the news has been negative rather than positive.
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