Vance Joy

Economical Contexts 
Funding:  Riptide low budget- the reason that we can tell that this is a low budget film is because of the shots that are used within the video. for example at the start of the video we can see a shot of the sky. this is a poor quality video and it has used the light that is around instead of editing it before adding it to the video. it could also symbolize the darkness of the lyrics of the song. also in this video when they sing the lyrics i was scared of dentists and the dark, the use a clip of a woman being at the dentist and then a light bulb going out to represent the dark. Also in this video they link the linguistic codes to the symbolic codes. for example when he sings the lyrics all my friends are turning green, they use a picture of a dollar. the quality of the video is quite poor as it is not done with expensive cameras or editing to make the video look more attractive .small Atlantic records label- this single got Joy a 5 album contract with this record label after a talent scout got to hear the tune.First single to be released in USA- this single went as high as 30th in the US Billboard Hot 100 and reached number 10 in the UK singles.

Georgia- this song had a higher budget than Riptide and this is clear to see straight away from the beginning of the video as they use a birds eye view to look over the jungle. We then see a a shot of a group of men with guns from a low vantage point. Also in this video we see special effects used for example we see these used for the explosions that happen and also they use slow motion so that this can have an effect on the target audience when they watch the video. We also see the how realistic they made the wound that has been inflicted on one of the soldiers. Finally they use a water machine to give the effect of it raining just on the two soldiers.

Montage style in Riptide is used to convey meaning and Intertexuality- in this video the images used within the song connect with the meaning of the lyrics. for example when the line they come unstuck, we see the video of the woman escaping from the rope that she is tied up with to represent the unstuck. also during the chorus we see the woman running away, and the image of the tide of the waves. We then see a different woman being dragged into the dark to go alongside "taken away to the dark side."  We then see a different woman lip singing to the chorus but singing the words wrong. this goes along side "you gone and sang the words wrong." Another thing we see in this video is the cowboys. They have used intertexuality to represent the theme of western movies. for example they have set it in a desert, with cactus and gave the male actor a stetson and a gun to symbolize a cowboy. This is what we would usually see within a western so we can immediately know this. The reason that the women who are used in the video are different is because the meaning to the song is that Joy was in love with a girl that was changing before his eyes, so in this video the meaning that the target audience could get from this is that they will be in a situation like this during their life when they see someone they love change in front of them. they reason that they decide to use the dollar for the line "all my friends are turning green" is because his friends were jealous of him because of the girl he was with, but another meaning that could be taken from this line is that now he is making it big time, all he sees is money and he is seeing more of it more than his actual friends.

Georgia- in this video, the theme of war is used to convey meaning. the way that this conveys meaning is that the meaning of the song is about a girl who he loves but she doesn't love him, so in this video it shows that he would fight for her so that he can be with her. it could also convey the meaning that people will have to go through a battle to be with the one that they want to be with. this also conveys the meaning that it doesn't just have to be a male who is in love with a female as this video shows, as in the it is a male who is in love with another male and the one who he is in love with is shot and he can't cope without him. the intertextuality within this video is the jungle, the way that the actors in the video are dressed as they are dressed in what the army would wear for war. another way that intertexuality is used is the use of guns and explosions to let us know that the he is using the theme of war to convey the meaning of the song in an original and creative way.

Riptide does challenge typical codes and conventions of narrative as it cut links between linguistic and symbolic codes. for example when he sings the line she's been living on the highest shelf, the symbolic way that he does this is by placing a woman high up on a balcony to symbolize that she is out of his reach. this can also influence surrealists as it isn't something that isn't real and something that no one would do. in fact the whole video could influence surrealists as some of the images used within the video wouldn't make any sense to people unless they knew what they lyrics were and understood what they meant.

In Riptide the subversion of conventions does confer to uniqueness as he uses original and creative ways to get the meaning of the lyrics across to the audience. for example he uses the image of a light bulb to symbolize the he was afraid of the dark. also he uses the image of the dollar to symbolize his friends were turning green. this could symbolize that his friends were jealous of him as he made it to the top and they never thought he would, or it could symbolize that he had more than he did than actual human friends.

semiotics- 
lyric- i was scared of dentists (a woman in a chair at the dentists looking scared)
lyric- Lady running down to the riptide (woman running down the road then a clip of a tide)

Cinematic features
In this music video there are a few cinematic features including the codes and conventions of westerns. for example the setting of the scene is in a desert which is where most westerns are set. then we have the stetson hat, which represents the type of hats that cowboys wear, and then we have the gun which represents the type of weapons that cowboys use. Then we see the horror iconography repeated throughout the video. The way that we see this is by the woman being dragged away by a hand into the dark. Also in this video we see a reference to the film Velocite. We see this being referenced to with the tape of the film and the opening credits of the film. 

This music video embraces Steve Neale's that genres are dominated by repetition. in this video that we see the genre of horror is repeated several times, so that this video can not only gain new fans for the artist but also gain new fans for the genre of horror. The function that this music video has for Vance Joy is that it helps them to make the scene as an artist, and also it makes them famous and gains them a fan base. The way that Vance Joy is represented by this video is a band who are original and creative with their music videos and also that they can create interesting videos with very little money. This video could also represent members of the band that have been through the topics that are included within this video and so people can relate to this if they have been in the same situation.