vogue

Condé Nast International is the international arm of the New-York based publishing company which produces many of the world's best known magazine brands, including Vogue, Glamour, Gentleman's Quarterly, Architectural Digest, Wired, House & Garden, Condé Nast Traveller, Tatler and Vanity Fair. Condé Nast International publishes 143 magazines, close to 100 websites and more than 150 tablet and mobile apps.

The Condé Nast Group was the first publishing company to establish international editions. British Vogue was launched in 1916 at the height of World War I, and Les Publications Condé Nast formed four years later with the launch of Vogue Paris. Vogue  was launched in Australia in 1959, followed by Italian Vogue in 1965, and  L'Uomo Vogue in 1968. Condé Nast International began publishing in Brazil in 1975, in Germany in 1979, Spain in 1988,  Russia in 1998,  Japan in 1999, and entered the Chinese market in 2001.  Condé Nast India was established in 2007.

 Condé Nast International has been positioning itself as a leader in digital publishing, with branded websites, iPad and mobile apps, and editions on multiple devices. The company has simultaneously diversified and expanded with contract publishing ventures, a restaurant division, fairs, conferences, festivals and the first Condé Nast College of fashion and design.

 Condé Nast International's reputation is rooted in creating excellent, exciting content that is engaging, visually arresting and often groundbreaking, and which is now available to an ever wider audience across multiple media channels.  

the reason this is all significant for the magazine is because it is published across many media platforms, which will allow the magzine to gain a new and younger audience. It also allows for the audience to explore some of the other products produced by this company.

the reason that the Vogue brand is unique is because the first issue of British Vogue was released in 1916 during the first world war, so even though people are trying to stay safe, this magazine also wants the public to know what the latest style is even though everywhere around them is destoryed. Also even when world war 2 broke out, they still continued to publish this magazine during the 6 years of world war 2, suggesting that even though they were in another war, the company wouldn't aloow it to stop them from publishing the magazine. 

over time, vogue has changed along with the years. One way that the brand has changed over the years is that during the 1930s, Vogue released a dedicated beauty issue. Then in 1950, when Queen Elizabeth the second takes to the trhone, Vogue start to release an anual Britannica issue. A further way that the brand has changed over time, is that during the 1960s they moved to Hanover Square and during the 60s they start to focus on rockstars and pop culture starts to become popular. Even before man walked on the moon, Vogue had an issue out that picked out what to wear if you found yourself on the moon. In the 70s, Vogue gets behind the second wave of feminism. In the 80s, Vogue shows big dresses, big dreams and bigger shoulder pads, Vogue blazes a trail for women to be unafraid and unapologetic about having it all. In the 90s British Vogue transports models into household names. in the 2000s and 2010s, Vogue evolves from page, to screen, to pocket, which then creates festivals, and creates new ways to follow fashion.

In the 1960s many changes occured. For example fashion photographies exploded and a new pop culture revolution is being lead which runs in packs with rockstars and their cult status snatched in front of the lens and the fresh new faces of modelling. British Vogue is going along with the times and thrieves on reformation, experimentation and female choice. It also encourages sex, freedom and equality.

in the set cover the changes are evident because we can tell that she is a young woman and a fresh new face for modelling. We can also tell by this photo on the set cover her cult status by what she is wearing whic could symbolize that her cult status is high. A further thing that is evident in the set cover that blends in whith the context is experimentation. We can see experimentation being used as they decide to use a head shot rather than a full body shot to gain the audiences attention just to her face. Another thing that is evident in this set cover is female choice. They would have aked the woman before if she wanted to be on the front cover, giving her own choice instead of just using her for their model. This also ties in with equality as women were staring to be treated as equally as men as before this time they may have just used a female for their model without asking them. Finally another thing that is evident on this set cover is the ecouragment for sex as at the time the woman on the front cover was a sex symbol for men.

One of the reasons that Vogue has attracted and maintained an audience for over 100 years is because they ahev used famous women to model on the front cover of the magazine which attracts an audience because they would want to see what they are wearing so that they can find a similar style. Another reason that Vogue has doen this is by releasing different versions of the magazine in different parts of the world so that it can attract a worldwide audience.  A third way that Vogue has achieved this is by publishing it on many media platforms so that the audience can recicve it it many differnt forms and also it allows the magazine to gain new fans as many people now prefer to read news on mobile devices. They also use social media so that they can update fans regulary on the different fashion trends. Finally, Vogue has done this because it publishes sometimes a standard edition and a special edition, which attracts the audience as a special edition will include something that isn't included in the standrad edition. Also it continues to shape the new fashion trends to the audience.