Big issue

the Big issue is a large mainstream orgainsation that is published and sold so that they can help people who are homeless. They are part of a media conglomerate as they publish the magazine in print and online so that the taget audience can find the latest news in their issue easier. The Big issue also has other media products for example they have the Big issue invest, the Big issue foundation and also the Big issue shop. the reason that this is significant for the magazine is because the audience can find out what the Big isue is about and the reason that it is published. Also they have a shop so that people can buy products that they have produced in order to raise money to help the homeless. With the Big issue invest it allows the comapny to invest in other compaines that are wanting to be promoted. They show that they have invested in over 300 organisations since 2005, which will promote the magazine to these companies as reliable company and will be promoted around the world.

The Big issue is an award winning magazine which offers employment to people in poverty, a multi million pound social investment business enterprise to drive social change. The Big issue stive to dismantle poverty through creating opportunities. They also stive to dismantle poverty through self- help, social trading and business solutions. The way that the Big isssue is distributed is that the vendors buy the Big issue for £1.25 and then sell it on for £2.50.  The Big issue foundation is an independently funded registered charity, which works exclusively with Big issue vendors. They are connected to them to give them the vital support they need in order to enable them to rebuild their lives and determine their own pathways to a better future.  They work in areas such as employment, training, education and learning , health care, housing and personal development, they seek to deliver positive outcomes by supporting vendors to access the appropriate service and support to meet their individual needs.

Over time the Big issue has had a redesign in over 10 years and it was relauched also. They also now have a social media page so that they can gain new fans and a new audience. One of the ways that the magazine maintains an audience is by having interviews with celebrities so that they can attract a new audience. For example when it was relauched back in 2014, they had on the front cover a picture of Benedict Cumberbatch who at the time was palying Sherlock on the BBC. This would have attracted the fans of Sherlock to the magazine. The brand has aslso got products of the magazine around the world so this is another way that the magazine maintains an audience as it allows people to find out what is going on in the world. The reason that this magazine achieves suucess when many other magazines are in decline is because the taget of the magazine is to dismantle poverty which is a huge problem in the world, so this means that people buy this magazine in order to help them dismantle poverty, but also it allows the government to see that other people are trying to fix the mistakes that they have made.