magazines- overview of the industry

One of the key changes that has taken place in recent years is that many magazines have been published for many different audience. For example in the early 20th century, William Randolph Hearst launched Good Housekeeping, Harper's Bazaar and National Geographic which are still being published today. Then Female targeted magazines were launched for example Vogue and Vanity Fair, which brought fashion and women's issues to the forefront of popular culture,. If we then look at the 50s, this is when sports illustrated and Rolling Stone. Rolling stone is still being published as it covers a variety of topics for example pop culture and celebrities. The 60s and 70s then changed magazines as celebrity and entertainment focused magazines were published to allow the audience to know what was happening to celebrities when they aren't working or when a new film was coming out they will show the audience behind the scenes of the film. The in the late 1990 and 2000s the digital revolution was born, but magazines have not suffered steep declines like newspapers, in fact across the industry there have been few subscriptions. In order to show that magazine wasn't dying, in 2014 according to database Mediafinder about 190 new titles were launched. In today's society we have many magazines around the world that focus on specific genres. One genre that is popular today  is film magazines as it allows the audience to know what films are coming out during the course of the month and also exclusive interviews with the cast of the film. There are also magazines for technology today, for example there is a magazine for iphone users to inform the target audience how to make the most of their phone. Also according to the latest facts from nrs, it shows that almost three quarters of adults in Great Britain consuming a magazine either in print or digital. It also shows that most of the adults that do consume a magazine, consume it in the form of a print version rather than a digital version.

Non- Mainstream magazine
Vogue- Print outlets
Tesco
Asda
Sainsburys
Morrisons
WH Smith
Amazon

Digital outlets
Amazon
Vogue ofiical website
Crazy about magazines
UK saver
Magazine Cafe
Zino

One of the positve benefits for Huck and Big Issue being on Zino is that it allows them to gian a new fan base as it may attract the eye of the people who read magazines in digital form, and this will allow them to view new magazines. This also allows the magazines to be published around the world so that other people can keep up to date with what is happening within the world. A major benefit for the Big isue with this is that it allows them to help even more homless people than they have ever done before as that is what the magazine is produced for.