women in advertising

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Life on mars analysis

Life on Mars- The story so Far

1.     Sam Tyler is a normal DCI in 2006 when he is hit by a car whilst chasing a criminal and ends up in a coma

2.     When Sam is in the coma, he ends up in 1973 which was the year he was born.

3.     In 1973, Sam works for Manchester and Salford police under DCI Gene Hunt.

4.     During the first episode, a murder has been committed and it is up to Sam and Gene to find the murderer.

5.     Sam then returns to what his home is in 1973 and through the TV, Sam sees the doctor that is trying to save him but the doctor can’t hear Sam’s response and so he disappears off the screen.

6.     Sam then goes to the store that he bought his first record from and sees a piece of material that he had seen whilst examining the body of the woman who had been killed underneath her fingertips.

7.     Sam and Gene then interview a next door neighbour of the criminal and she says that she had called the police about the noise but now she can’t hear anything because it’s been blocked out, which then alerts Sam and Gene to the material and go after the criminal

8.     Sam and Gene then go after the criminal and arrest him. Then Sam sees a young boy who he recognises from his own time as he turns out to be the criminal that they arrest in the beginning of the episode

9.     Sam is then told how he can get back to his own time via a character who is representing the doctor

10.                        Sam then goes to the top of a building and is inches away from jumping off so that he can return to 2006 when he is stopped as he is told that what he was told was a mistake.

Title sequence

It starts off with Sam being hit by the car and on the floor in 2006 and a bright colour pallet is used for the sky.

We then see Sam looking at himself in a car wing mirror in 1973

We then see Sam in a black leather jacket and a beige shirt to symbolize 1973.

The voice over in the title sequence is Sam’s voice and telling us the story about how he ended up in 1973 and if he was mad or in a coma, which is a linguistic code for modern day.

We also iconography used when we are shown the police station and what is looked like in 1973

The titles then come in and fades in onto multiple screens and the title of the show fades also fades in with the last part of the title flicking through the years up until 1973 and then changes to the word Mars. The way that this title sequence works is that it represents 1973 as the title is blurry and not clear to the audience.

We are then drawn to the actors who appear in the show and the first one that we see is John Simm, which could symbolize that the character that he plays is the one that we go on the journey with the most. There is also iconography used here as we see Sam with his badge which symbolises that he’s got a high status.

We are then shown the next actor, and we see that his character is smoking and is scruffy to symbolize the difference between the police force in 2006 and 1973.

The next thing that we can see is the way that the role of criminal has been stereotyped as they are represented wearing a balaclava and pointing a gun.

We then see Sam and Gene bringing in the criminal together to symbolize that they worked together

Title in crosshair- like a rifle sight

Tyler framed dominantly right suited with a tie- precise and by the book

Classic convention- 70s action music

The Accident

Tyler’s emotion is revealed by the cu in the car of his tears. He hits the wheel and mouths expletives, revealing his vulnerability and enabling the audience to empathise with him once more.

Diegetic sound resumes abruptly and shockingly with the squeal of breaks as he just misses the car. The cu on the iPod reveals low battery (foreshadowing his own “battery life”)

The parallel soundtrack is running “with the clearest view” and as Tyler exhales, the car that knocks him down comes out of nowhere, creating a sense of shock in the audience. There has been no narrative set up for this.

We cut back to the BEV and there is another canted shot of Sam lying on the floor.

Diegetic sirens and the soundtrack are heard.

Is it a flashback? A dream? A flash of red is seen through the trees- enigma codes and symbolic code of danger or warning

As the heart monitor beeps, another edit on a flash occurs on Sam’s eyes open and he sits up- suddenly in one uncanny moment.

1973

Tyler is revealed wearing a leather jacket and flares. As he attempts to recover, a uniformed PC with a nostalgic helmet and 70s moustache appears. These visual codes indicate the transition in time.

Tyler’s papers indicate that he is a DI (demoted) from Hyde (cultural code connoting duality within personality, an alter ego)

The camera pans up a billboard of the Mancunian Way (coming soon), an intertextual reference to the “Lyon Estates” billboard seen by Marty McFly in “Back to the Future” which is also yet to be built. As the camera reveals the costumes and the cars, he catches sight of his reflection in the wing mirror. He is evidently shocked by his costume but the distorted image has dream-like qualities. The iconic but nostalgic police badge implies to the audience that we are in a different era.

Cut to a bridging shot of sky (connotations of other-worldliness) as Sam walks into shot. Again, there is a low angle shot of police station HQ- but this time with bicycles, a lamp and panda cars. We are clearly not in present day.

When we enter the police station we can clearly see that it’s not the same as 2006 as there are no computers in the office and there is a load of paperwork as that was how the police worked back in the 70s.

We also notice that the lighting is darker than 2006 which could imply the idea that at the time the wat that the police dealt with crimes was more serious than today. The HQ back in 1973 also looks claustrophobic. If we look at the police HQ back in 2006 there is a lot more space for people and that the HQ is bright.

We can also notice that the characters are smoking which connotes to us that at the time the police could smoke in the office. We see this by the smoke in the air which would make the air that they are breathing in dirty. If we look at the office back in 2006, we can see that no one is smoking in the office and that the air is clearer.

In 1973, we can see that the characters have a relaxed attitude to the amount of work they had to do, whereas in 2006 the characters, particularly Sam as he’s trying to catch the criminal who committed the crime before they commit another one.

Finally, in 1973, the way that the characters dressed was scruffy as they had their shirts untucked and top buttons undone which could suggest that they didn’t care about their reputation, whereas in 2006, Sam wears a suit and is smart which symbolizes that the police care about the reputation and that they want to be treated with respect and symbolize to the criminals that they are serious about their job.

Theorists in a nutshell 

Blumler and Katz

Uses and gratification theory 

information 

personal identity 

Entertainment 

Social interaction 

Stuart Hall- Reception theory

preferred/ dominant reading 

Negotiated reading 

oppositional reading 

Mulvey- Male Gaze 

camera is male pov

women either erotic object for characters or audience 

Earp and Katz- Tough Guise 

Media represents masculinity as aggressive, dominant and violence

Barthes

Action codes hints to the audience what is to come 

Enigma codes create questions

Levi Strauss

Conflict (the root of any narrative) is offered by binary opposites 

Propp 

There are 8 character types who serve narrative in some way 

The Hero- the one who is on a quest 

The Villain- the one who works in opposition to the hero 

The Princess- the one that the quest is for 

The Dispatcher- the one who sends the hero on the quest 

The Donor- the one who gives the hero something to help them on the quest 

The Helper- the one who assists the hero on the quest

The Father- the one that rewards the hero 

False Hero- the one who appears to be helping the hero but is unmasked as a fraud 

Todorov 

Every narrative is essentially:

Equilibrium 

Disruption 

Resolution 

New Equilibrium 

magazines- overview of the industry

One of the key changes that has taken place in recent years is that many magazines have been published for many different audience. For example in the early 20th century, William Randolph Hearst launched Good Housekeeping, Harper's Bazaar and National Geographic which are still being published today. Then Female targeted magazines were launched for example Vogue and Vanity Fair, which brought fashion and women's issues to the forefront of popular culture,. If we then look at the 50s, this is when sports illustrated and Rolling Stone. Rolling stone is still being published as it covers a variety of topics for example pop culture and celebrities. The 60s and 70s then changed magazines as celebrity and entertainment focused magazines were published to allow the audience to know what was happening to celebrities when they aren't working or when a new film was coming out they will show the audience behind the scenes of the film. The in the late 1990 and 2000s the digital revolution was born, but magazines have not suffered steep declines like newspapers, in fact across the industry there have been few subscriptions. In order to show that magazine wasn't dying, in 2014 according to database Mediafinder about 190 new titles were launched. In today's society we have many magazines around the world that focus on specific genres. One genre that is popular today  is film magazines as it allows the audience to know what films are coming out during the course of the month and also exclusive interviews with the cast of the film. There are also magazines for technology today, for example there is a magazine for iphone users to inform the target audience how to make the most of their phone. Also according to the latest facts from nrs, it shows that almost three quarters of adults in Great Britain consuming a magazine either in print or digital. It also shows that most of the adults that do consume a magazine, consume it in the form of a print version rather than a digital version.

Non- Mainstream magazine
Vogue- Print outlets
Tesco
Asda
Sainsburys
Morrisons
WH Smith
Amazon

Digital outlets
Amazon
Vogue ofiical website
Crazy about magazines
UK saver
Magazine Cafe
Zino

One of the positve benefits for Huck and Big Issue being on Zino is that it allows them to gian a new fan base as it may attract the eye of the people who read magazines in digital form, and this will allow them to view new magazines. This also allows the magazines to be published around the world so that other people can keep up to date with what is happening within the world. A major benefit for the Big isue with this is that it allows them to help even more homless people than they have ever done before as that is what the magazine is produced for.