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https://www.slideshare.net/danielbretherton147/media-language-representation-and-audience

Vance Joy

Economical Contexts 
Funding:  Riptide low budget- the reason that we can tell that this is a low budget film is because of the shots that are used within the video. for example at the start of the video we can see a shot of the sky. this is a poor quality video and it has used the light that is around instead of editing it before adding it to the video. it could also symbolize the darkness of the lyrics of the song. also in this video when they sing the lyrics i was scared of dentists and the dark, the use a clip of a woman being at the dentist and then a light bulb going out to represent the dark. Also in this video they link the linguistic codes to the symbolic codes. for example when he sings the lyrics all my friends are turning green, they use a picture of a dollar. the quality of the video is quite poor as it is not done with expensive cameras or editing to make the video look more attractive .small Atlantic records label- this single got Joy a 5 album contract with this record label after a talent scout got to hear the tune.First single to be released in USA- this single went as high as 30th in the US Billboard Hot 100 and reached number 10 in the UK singles.

Georgia- this song had a higher budget than Riptide and this is clear to see straight away from the beginning of the video as they use a birds eye view to look over the jungle. We then see a a shot of a group of men with guns from a low vantage point. Also in this video we see special effects used for example we see these used for the explosions that happen and also they use slow motion so that this can have an effect on the target audience when they watch the video. We also see the how realistic they made the wound that has been inflicted on one of the soldiers. Finally they use a water machine to give the effect of it raining just on the two soldiers.

Montage style in Riptide is used to convey meaning and Intertexuality- in this video the images used within the song connect with the meaning of the lyrics. for example when the line they come unstuck, we see the video of the woman escaping from the rope that she is tied up with to represent the unstuck. also during the chorus we see the woman running away, and the image of the tide of the waves. We then see a different woman being dragged into the dark to go alongside "taken away to the dark side."  We then see a different woman lip singing to the chorus but singing the words wrong. this goes along side "you gone and sang the words wrong." Another thing we see in this video is the cowboys. They have used intertexuality to represent the theme of western movies. for example they have set it in a desert, with cactus and gave the male actor a stetson and a gun to symbolize a cowboy. This is what we would usually see within a western so we can immediately know this. The reason that the women who are used in the video are different is because the meaning to the song is that Joy was in love with a girl that was changing before his eyes, so in this video the meaning that the target audience could get from this is that they will be in a situation like this during their life when they see someone they love change in front of them. they reason that they decide to use the dollar for the line "all my friends are turning green" is because his friends were jealous of him because of the girl he was with, but another meaning that could be taken from this line is that now he is making it big time, all he sees is money and he is seeing more of it more than his actual friends.

Georgia- in this video, the theme of war is used to convey meaning. the way that this conveys meaning is that the meaning of the song is about a girl who he loves but she doesn't love him, so in this video it shows that he would fight for her so that he can be with her. it could also convey the meaning that people will have to go through a battle to be with the one that they want to be with. this also conveys the meaning that it doesn't just have to be a male who is in love with a female as this video shows, as in the it is a male who is in love with another male and the one who he is in love with is shot and he can't cope without him. the intertextuality within this video is the jungle, the way that the actors in the video are dressed as they are dressed in what the army would wear for war. another way that intertexuality is used is the use of guns and explosions to let us know that the he is using the theme of war to convey the meaning of the song in an original and creative way.

Riptide does challenge typical codes and conventions of narrative as it cut links between linguistic and symbolic codes. for example when he sings the line she's been living on the highest shelf, the symbolic way that he does this is by placing a woman high up on a balcony to symbolize that she is out of his reach. this can also influence surrealists as it isn't something that isn't real and something that no one would do. in fact the whole video could influence surrealists as some of the images used within the video wouldn't make any sense to people unless they knew what they lyrics were and understood what they meant.

In Riptide the subversion of conventions does confer to uniqueness as he uses original and creative ways to get the meaning of the lyrics across to the audience. for example he uses the image of a light bulb to symbolize the he was afraid of the dark. also he uses the image of the dollar to symbolize his friends were turning green. this could symbolize that his friends were jealous of him as he made it to the top and they never thought he would, or it could symbolize that he had more than he did than actual human friends.

semiotics- 
lyric- i was scared of dentists (a woman in a chair at the dentists looking scared)
lyric- Lady running down to the riptide (woman running down the road then a clip of a tide)

Cinematic features
In this music video there are a few cinematic features including the codes and conventions of westerns. for example the setting of the scene is in a desert which is where most westerns are set. then we have the stetson hat, which represents the type of hats that cowboys wear, and then we have the gun which represents the type of weapons that cowboys use. Then we see the horror iconography repeated throughout the video. The way that we see this is by the woman being dragged away by a hand into the dark. Also in this video we see a reference to the film Velocite. We see this being referenced to with the tape of the film and the opening credits of the film. 

This music video embraces Steve Neale's that genres are dominated by repetition. in this video that we see the genre of horror is repeated several times, so that this video can not only gain new fans for the artist but also gain new fans for the genre of horror. The function that this music video has for Vance Joy is that it helps them to make the scene as an artist, and also it makes them famous and gains them a fan base. The way that Vance Joy is represented by this video is a band who are original and creative with their music videos and also that they can create interesting videos with very little money. This video could also represent members of the band that have been through the topics that are included within this video and so people can relate to this if they have been in the same situation.

Homework- Newspaper representation

My chosen newspaper is from May 23^rd 2013.

My chosen newspaper represents the issue as a major issue that is happening in society by dedicating all of the front page to the issue and also by the boldness of the headline symbolises just how big a problem this issue is not just in Britain but in the world. The boldness of the headline could also highlight the urgency for someone to come up with an idea to stop this issue from happening in the world.

With the image that they use, they show us the person who committed the crime with a bloody chopper in his hand. This image also shows the man with blood on his hands. This image influences the audience to not allow children to see it as it is too detailed for them to see it and if they do then it could have a massive effect on them for the future as well as there and then. The image also is shaping the audience to be sickened at the sight of what has happened and by adding the detail that they do, they could be wanting the audience to stand up to terrorism. However, by using this image and showing the colour of the person skin, it could symbolise to a younger audience that people who doesn’t have white skin are the people who commit these crimes which isn’t true. In this newspaper, thy only use this central image on the front cover to symbolise how much more protection that we need on the streets. Another thing that they decide to do is put a subheading within the masthead in bold, capital, black letters. This could represent the idea in another way that people who don’t have white skin commit this terror that we see on the streets. This could also have an impact on the audience as they will agree with the subheading the evil face of terror. The main headline is in detail and they tell the audience exactly how he killed the person. This impact that this would have on the audience is that it would make them feel sick at the graphic detail about the death. The headline could also be a cry out to the government to make the streets of Britain safe as the headline states that it took place on a British street. A reason that the paper could be including the way that the person was killed could symbolise that they want the audience to react and start to make an impact for this to be stopped. In the subheading at the bottom of the page the use the word butchers. This could symbolise to the audience that the person was chopped up into pieces just like meat is in a butchers and create a horrific image in the readers mind. This could also symbolise to the reader that the killer intended to kill him this way, which could suggest to the audience that he had this planned beforehand. Finally, the way that they dedicate the whole of front page to this story without including any other story, symbolises the importance of this issue and also how no one is doing much to change this.

The cumulative effect of these repeated patterns of representation over long periods of time is going to make the audience believe that the world is full a bad news more than good news as this is all that most papers represent in their papers. It’s also going to make parents believe that the world that we live in isn’t safe enough to bring up kids in and also it’s going to make parents want to be more overprotective over their children than they already are. For a younger audience’s point of view, seeing this repeated will make them believe that future for them isn’t going to be a positive future and also they are just going to view the badness in the world rather than the goodness in the world as all they have seen during their childhood in the news has been negative rather than positive.